MSCTG
Brand identity and annual report concept
The Problem:
Merton Sickle Cell & Thalassaemia Group (MSCTG) needed to update their outdated brand identity to better reflect their mission of supporting and raising awareness for individuals with Sickle Cell Anaemia and Thalassaemia Disorders. The existing identity lacked the sophistication and impact required to effectively engage their audience.
My Thoughts:
The challenge was to create a design that balanced professionalism with approachability. The new identity needed to be visually appealing, communicate the organisation's core values, and work consistently across various media.
The Solution:
The refreshed identity features a sleek design with clean lines, a refined color palette, and modern typography. This new look enhances MSCTG's visual presence, ensuring they are seen as a trustworthy, authoritative source, and helping them to better connect with their community.