NOKIA
Macro, micro graphics and product placement for retail store
The Brief:
Nokia needed a compelling retail window display for the "Where Do You Prefer to Work" campaign to launch the E71 mobile phone at its flagship store in central London. The challenge was to create an engaging display that showcased the phone's versatility and attracted a diverse audience in a busy retail area.
My Thoughts:
I focused on highlighting the E71's key features, emphasising its adaptability for both professional and personal use. The design concept depicted various work environments using dynamic visuals and interactive elements. Collaborating with Nokia’s marketing team, I ensured the display aligned with brand messaging and maximised the window's visibility and impact.
The Solution:
The final display featured realistic scenes of different work settings, using high-resolution graphics, props and Interacting with the Nokia E71 for a full customer experience. The display effectively communicated the campaign’s message, drove significant foot traffic, and earned the Retail Design Award for 'Best Window Display Campaign.'