SONY MUSIC XMAS CARD 2.0
Print design
The Brief:
Sony saw great financial success from its hip-hop artists and wanted a Christmas card to celebrate that achievement by blending festive cheer with hip-hop flair.
My Thoughts:
I researched both Christmas and hip-hop design elements, aiming to merge traditional holiday symbols with the bold, flashy aesthetics of hip-hop. After presenting initial designs to Sony and gathering feedback, I refined the designs accordingly.
The Solution:
The final Christmas card seamlessly combined festive cheer and hip-hop bling, featuring a reindeer adorned with jewellery set against a dark background with graffiti art. This design celebrated Sony's success in an authentic, fun way that retained the elements of Christmas.