HSBC
Large scale environment graphics
The Brief:
HSBC wanted to create a unique exhibition in their lobbies worldwide to highlight their exclusive offerings and set themselves apart from competitors. The challenge was to design a cohesive and engaging display that could communicate HSBC's unique value proposition to a diverse, global audience while being adaptable to various lobby spaces.
My Thoughts:
My strategy was to create an immersive experience that not only informs but also engages and inspires visitors. I envisioned a modular exhibition design ( eg: lobby space at the Canary Wharf HQ ) that could be customized to fit different lobby sizes and layouts while maintaining a consistent look and feel.
The Solution:
The final design was a dynamic exhibition that seamlessly integrated physical elements. The centerpiece was a series of displays showcasing HSBC's unique products, services, and success stories through compelling visuals and narratives. The result was a captivating, informative, and memorable experience that effectively communicated HSBC's unique advantages to their customers worldwide.