OBSCENE LOCALS

OBSCENE LOCALS

The Problem:

Obscene Locals, a hip-hop collective blending urban emcee culture with live instrumentation, needed a brand identity that captured their street lifestyle and raw energy.

My Thoughts:

The design needed to reflect the gritty authenticity of urban culture while being bold and versatile for various platforms.

The Solution:

The final identity features a distressed, stencil-style logo with a key graphic, symbolizing unlocking new sounds. Bold, contrasting colours of yellow and black enhance the street aesthetic, creating a distinctive and recognisable brand for the collective.

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